What’s your why? If you are in direct sales you’ve no doubt heard this many times. Right? The number one step in building your business is coming up with your why. When I restarted in mlm after 10 years, I tried coming up with my why. Because I want extra money, I want to buy nice things. Who knows. Coming up with a why didn’t seem super important to me- obviously I wanted to make extra money. Does anyone go into direct sales for fun? After some research into the idea of why, I came across this amazing Ted Talk Video. This is a game changer…running your business from your why will drive your business! Forget what you sell (makeup, food, skincare) or how you sell it (“all natural, quick meals)…run your business from your why! Start with your why- why do you do what you do!