What’s your why? If you are in direct sales you’ve no doubt heard this many times. Right? The number one step in building your business is coming up with your why. When I restarted in mlm after 10 years, I tried coming up with my why. Because I want extra money, I want to buy nice things. Who knows. Coming up with a why didn’t seem super important to me- obviously I wanted to make extra money. Does anyone go into direct sales for fun? After some research into the idea of why, I came across this amazing Ted Talk Video. This is a game changer…running your business from your why will drive your business! Forget what you sell (makeup, food, skincare) or how you sell it (“all natural, quick meals)…run your business from your why! Start with your why- why do you do what you do!
I hate the person who invented cake. Like seriously hate them. Even more than the person who created burpees. Really, if it weren’t for cake, I wouldn’t gave to do burpees. Cake should taste more like lemons. I wouldn’t have to do burpees because of lemons. Why can’t cake be bitter?
Enter the room
Pass time waiting
Oxygen needed, too much crying
Now that I have a few blogs under my belt and understand a little better how this works, I might as well give a bit of my background as it relates to direct sales.
I have 3 teenage boys (15, 15, 14). When they were in pre school, I got involved in a multilevel marketing company. It went well but I found I was doing way too many parties in order to make money and, instead of being able to spend time with my family, I was always out working the business. It got to a point where it just wasn’t worth it anymore.
Fast forward 10 years. I became friends with a girl through 31 Gifts. I attended an online party she did for a mutual friend. After that party, she contacted me about my order and also told mw she is a consultant for Rodan and Fields. We discussed skincare and I told her I would think about it. My one son had a lot of redness and a lot of acne so I inquired about Unblemish for acne and Sooth for redness. By that point ws had tried all OTC creams and nothing worked. I decided on a last ditch effort to go to the dermatologist. After that didn’t work, I decided to give R+F a shot. Well, given the price of the business kit, I decided it made much more sense for me to buy the kit for the “consultant discount” but I had no intention of selling it.
Once my kit showed up I started using Redefine and my son started using Unblemish and Sooth- low and behold his redness was GONE within days and his acne was greatly reduced within a couple weeks. So I decided to “throw it out” to friends and family that I was selling if they were interested. I soon had people coming to me for products! Yes, I had to market it, but people LOVE it so it made it fairly easy.
Not to say it’s all without bumps in the road, but nothing worth it is ever easy!
Feel free to hit me up on facebook, I love to connect with new people. Especially others involved in, or thinking about getting involved in, MLM.
Connect on Facebook
When the spring has come
And there’s no snow on the ground
You get creative
And this is how most people in direct sales are viewed by their friends and family…as a vampire, trying to attack them and suck their blood to turn them into another mindless, multilevel marketing drone! (Props to Snapchat filters for this pic:))
But seriously, if you are in direct sales, you have probably contacted 100 of your closest friends and family looking for the 1 “yes” amongst 99 “no’s”, made your Facebook announcement, and waited for people to come running to you to buy your great stuff or join your great business opportunity. You’ve had people turn around when they see you, roll their eyes, stop liking your social media posts (“oh God, if I like it, she will think I want to buy it!) and have had people flat out tell you that you are becoming annoying.
The key to becoming successful in MLM is to move away from the warm market- stop bugging your friends and family. Tap into the cold market! Make people come to you. Once you can accomplish this, your warm market will be blown away by your success and their attitudes will change- but it won’t actually matter at that point, you won’t need them (but you’ll still let them buy or join out of pity).
Anyway, there are two people I have found that have great FREE info on building your team through the cold market Nick Pratt and Ray Higdon. (Note- I am NOT affiliated with either one of these guys- I have only used their FREE videos and information). Both of these websites offer link after link to video after video of good info. Of course, they are both trying to sell their opportunity, so you will run into points where they want you to buy something but there’s so much free info, there is no need to purchase.
Don’t get me wrong, I would like to claim to be an expert, a top earner in my company, but I’m not there yet! Just working my way up like everyone else!